The landing page is where your site traffic basically converts into leads or sales – or doesn’t! If your landing page is not inducing people to perform the action you desire, it is simply not serving its purpose. No business should take a landing page lightly. A focused, well-built landing page can attract high-quality leads and act as a gateway to greater conversions. This post will tell you how to make that happen.
Blame the short attention spans of the younger generation or the fact that landing pages anyway have the highest bounce rate on any website, the copy of your landing page needs to be minimal at best. A user will give your page only a couple of seconds before deciding whether they want to close it or scroll down. Therefore, focus more on banners and hero images that talk directly to the user.
Don’t see the space between various elements of the page as a wasted opportunity; your landing page needs to breathe. The worst thing you can do is to assault site visitors with a claustrophobia-inducing page riddled with multiple competing elements. Ditch the navigation menu altogether and add more negative space to the page.
The human eye is primed to track motion. Which is why animated graphics and videos hold our attention for much longer than still images. Naturally, adding videos to the landing page is a move which can help you see an upswing in your conversion rates.
That said, if you are going to use still images on your landing page, make sure there is a human face in it. You can even use the human face to direct your visitors’ attention toward your CTA. The thing is, when we see a person looking at something, we get inherently curious and follow their line of sight to figure out what is so interesting. Therefore, you can use a human face to get your visitors to focus on the main elements of the page.
And remember, getting a little help never hurts. So, you can always hire the top digital marketing company in Noida to build a landing page your visitors simply would not be able to ignore. Interested? Get started here.