It’s no secret that more than half the searches performed in the world today are done via a mobile device. And now, more and more people are preferring to use voice assistants like Google Home, Amazon Echo and Apple’s Siri instead of using their tiny mobile screens to type in the query. So, is your SEO and content optimized for these voice searches?
According to Internet Trends Report, a quarter of searches that come via voice assistants are for local businesses. Other interest areas include general information, personal assistance and fun and entertainment. Clearly, there is a major chunk of search traffic which a local business could benefit from – if it has optimized its online presence for voice searches, that is. Here are some tips to follow:
Business Listing: Claiming and optimizing your Google My Business listing is the first step to ensure that Google’s algorithms are aware of the category of your business, and can share your address, phone number, business hours and more correctly with potential customers.
Friendly Keywords: People talk to their voice assistants in a conversational manner. There are no incomplete sentences or the use of symbols like plus or double quotes in these searches. Therefore, your keyword strategy also needs to be more casual in nature and mimic real-world conversations.
Frequently Asked Questions: Group natural-sounding, common questions together using both long-tail and conversational phrases. Better still, create individual pages for hyper-specific question-based searches that you know will bring more people to your business.
Structured data markup: You also need to ensure that you are applying the correct schemas to allow Google Assistant, Siri, Alexa, etc., to understand the context your website content and information precisely.
Remember, Google or Amazon have not yet started to monetize from voice searches. But once that happens, the battle to make your business visible will intensify. Therefore, it’s more prudent to optimize your content and SEO for voice searches now when you still have a chance to gain organic traffic. Think you can do with some help? Get in touch with the top digital marketing company in Noida today.