If you are reading this post, it means you understand how important it is to get a holistic view of your website’s various components from time to time. But with so many digital marketing agencies and consultants offering their SEO auditing services, each claiming to be better than the next, how do you figure what you really should be looking for in a good site audit?
First things first, junk those ‘free’ SEO audit emails right away. A good audit requires both time and expertise – none of which comes free. Usually, these ‘free’ audit reports come back with figures so shocking, they will make you question every single website-related decision you have taken till date. Therefore, instead of asking for a ‘free’ audit of your website, request the auditor to provide a sample report. This sample should come to you in a heavily redacted form – run if it doesn’t, because clearly, the service provider doesn’t care about data privacy.
Now, with a sample report in your hand, remember that you are not looking for a bunch of numbers pulled out from some analytics tool like SEMRush or Google Search Console, but site-specific explanations and insights into the future course of action. Each step must be explained clearly and include screenshots and examples taken from the client’s website. For example, if there are duplicate pages on the website, the report must clearly specify why that is an unfavorable thing.
You also need to look out for the handling of content and links to make sure the auditor is taking into consideration both online and offline issues. And how does the auditor propose solving the issues? Are multiple problem-solving options provided?
A good SEO audit can often cost upward of $5,000, and you would want to make sure that it is worth every penny you pay. Avail the services of Zone One Digital, the best SEO company in India, to ensure you not only get the bang for your buck but also a hassle-free experience. Get in touch, today!