We often come across the phrase, ‘Content is King’ in the context of digital marketing communication and most people seem to agree with the assertion. There is an interesting extension of this narrative that we don’t hear much about and that is if the content is king in the world of digital marketing, where is the kingdom. For any content marketer, his website is the focal point of all the content marketing exercise that he undertakes and that makes his website the ‘kingdom’, ruled by content, the king. Noida is a major hub of digital marketing in India, where Zone One Media, a leading website development company in Noida, is based. For those interested in king-style content, Zone One has the solution.
Content strategy is centred on the website
Your website is the center of all your business activities online and integrates your front office, brochure, profile, point of sale (POS), cash counter and much more. When your marketing efforts bear fruit and your prospective customers land on your website from different platforms where you have promoted it with content marketing, they should get rich and meaningful content. Along with great content, the visitors landing on your site should also be able to navigate easily around your website and hence, the usability features also need to be very good.
Get Your Website Designed by the Best
For the traffic coming into your website, top quality content and user experience are crucial, else it will increase your bounce rate, meaning visitors will slip away without making any purchases. Zone One is a leading web design company in Noida that has designed great websites for a diverse range of businesses. Providing high-quality content that is presented in the most user-friendly information architecture will ensure that your visitors remain in your website longer. In most cases, they are impressed with the information that is presented in a simple straightforward and honest manner.
The increasing importance of onsite blog
Today, every good website has an exhaustive onsite blog section dedicated to high-quality blogs that offer invaluable information on most or all things the business deals with. Offering insights to customers on different aspects of the products, services or solutions that the business offers, help the customer make informed purchase decisions. This is vital for the relationship the business builds with the customers especially because well-meaning and valuable information offered free of cost increases reliability. The online customer needs reliable information and will regularly check the sources s/he is comfortable with.
The goal of content marketing is to provide accurate, reliable and simple-to-understand information consistently. This requires a mix of quality content creation and equally good information architecture reflected in great website design. Zone One has always insisted on this kind of an approach as this benefits clients in different ways, mainly in acquiring a very good reputation.