Marketing strategies across industries are changing at a fast pace even as digital marketing spends have been increasing year on year. It is necessary for brands to consider the specific niche they are targeting before they set out to devise a marketing strategy. Traditional approaches are no longer viable as personalization of marketing with the help of artificial intelligence (AI) is gradually being adopted by businesses. Marketing automation functionalities like customer segmentation, retargeting, push notifications, click tracking, etc. are now being powered by AI. Zone One Media is a top SEO company in Noida that helps a business get closer to customers through highly effective niche marketing.
Leveraging customer segmentation
Marketers are well aware that products need to be tailored to suit specific customer groups and their requirements. The ability of a marketer to take advantage of such customer segmentation, also known as market segmentation, depends on his/her ability to identify it at the right time and place. For instance, online marketers in India sometimes divide their customers between those who are easily accessible within easy reach in urban areas and those who are located further away in rural areas. A good SEO company in Noida will help businesses retarget rural customers differently to get a better response from them.
Personalizing marketing communication
When markets are segmented, you can’t have a single standard message for everybody. For instance, cakes are divided into eggless variants and those containing eggs. A business selling cakes may target strict vegetarians with the eggless variants and non-vegetarians as well as ‘eggitarians’, with cakes containing egg extracts. Several dimensions of customer psychology need to be addressed in the communication here, especially for the customers of eggless cakes to assure them about segregation of production facilities for either type of cake. Strict vegetarians are touchy about processed food and how they are produced.
Benefits of niche marketing
Adopting a one-size-fits-all approach toward marketing is both unhelpful as well as a waste of resources. A top SEO company in Noida like Zone One Media has the talent, expertise and experience to generate marketing strategies as well as communication for specific niches. Use of AI-powered automation to reach customers as per their location, demography, geography, gender and product preference is increasing gradually. It’s now much easier to identify patterns in customer buying behavior and target him/her accordingly. In India, price sensitivity among customers is a major factor in any market segmentation exercise.
Result oriented niche marketing
Zone One is a leading SEO company in Noida and has vast experience of providing complete digital marketing solutions to businesses across industries and geographic locations. Personalizing marketing to reach the desired customer segment with the most appropriate communication is a specialized activity that produces the best results. The experts at Zone One develop optimum strategies to target the specific segments after doing extensive research about the buying behavior of customers in the target segments. It requires sustained and dedicated efforts to achieve great results with niche marketing.