In social networking service Instagram’s own words, more than 25 million businesses across the world have registered their presence on the photo- and video-sharing site. More than 2 million advertisers use the service to share their stories, and according to Instagram, 60% of its users have confessed to discovering new products on the site. So, basically, the social network builds a pretty solid case for why a business should be thinking about marketing on Instagram. But, how does one do that? In this post, you will find some winning strategies to reach out to new audience on the social networking service:
Start with a killer profile: This step is extremely crucial if you’re a small, relatively unknown brand. Treat your Instagram bio as your elevator pitch and give people a clear understanding of what you do. Make sure all important contact information is easily available – your email, location, phone number, etc. You can also include relevant and popular keywords in your bio to make it easier for people to find you. Including a link in the bio could be an effective way to drive followers to the business website. Also, do not forget to use a high-quality profile picture that captures the personality of your brand perfectly. Your logo work too!
Experiment with content style: Instagram is a visual tool. So, you can use a healthy mix of photos, videos, and text-based posts. That said, long-time users swear by the power of beautifully-crafted videos when it comes to capturing more eyeballs on the social networking service. You can post this content in both your regular Feed and the Stories feature offered by Instagram. The platform provides super-easy and chic editing tools for photos and videos alike. Think how-to videos, spot the difference photos, unedited product pictures, behind-the-scenes footage, etc.
Use the right hashtags: Using the right hashtags is imperative for your Instagram success. Apart from creating unique hashtags that represent your brand and allow followers to easily recognize you, a whole new local audience base can be tapped by using city/district-based hashtags (#delhiNCR, #NewYorkCity, etc.). If you’re having trouble coming up with a list of hashtags relevant to your business, check out what your competition is doing.
Run contests and organize giveaways: Whether you are on Instagram to increase your follower base or get more orders, running contests and organizing giveaways is one of the easiest ways to reach out to more people and enhance engagement in an organic manner. Some of the contest styles popular on the platform include getting followers to ‘like’ or comment on a photo, tagging friends, posting pictures with a unique hashtag created by you, etc.
Reach out to customers and influencers: A customer review or testimonial shared on Instagram goes a long way to establish the authenticity of your brand. By showing how others are benefiting from what your business has to offer, you can induce and influence new potential customers to reach out. Similarly, collaborating with influencers is a surefire way of getting your brand out in front of hundreds and thousands of users at once. If you do not have the budget to ‘hire’ an influencer, offer them free products to try out and urge them to post reviews.
These are only some of the ways a small business can win at Instagram marketing. To get professional assistance with your Instagram marketing goals, get in touch with the best social media agency in Delhi/NCR today.