Google’s Posts feature, which was until now limited to a privileged few like museums, musicians, sports teams and movie studios, is widening its horizons to allow local businesses to showcase their information.
Using this easily manageable feature, businesses can share images, videos, animated GIFs, and text with people who want to know what new is happening with you. For example, you can use this feature to promote a special event, share current promotions, showcase top products, highlight a new arrival or simply help customers feel the vibe of your business. Sometimes, it can be as simple as posting a picture of those freshly-baked muffins and invite people in to devour them!
These timely and highly relevant updates can be created on-the-go using Google My Business apps for Android and iOS, apart from the Web. Posts instantly get featured in Google Search and Maps and show up in local business listings when someone searches for your establishment.
You get a host of call-to-action buttons to engage your customers. For instance, you can give them a one-click option to reserve a table at your restaurant, help them sign up for your newsletter, allow them to learn more about the offers you are hosting, or even let them buy a highlighted product on your website.
Google says that more than 70% people look at multiple businesses before zeroing down one. Needless to say, Posts are a great way to engage both existing customers and new clients and differentiate your establishment from the competition. People like it when they hear directly from the primary source.
Google first introduced this feature during last year’s US elections. Seeing its popularity, it was gradually expanded to key business groups, before finally being rolled out for local businesses. For more engaging and effective marketing solutions for your business, write to email@example.com