In a mobile-first world, ever so often when a person is searching for information, chances are they are trying to find something nearby, something local. And with Google Maps, Bing, Yelp and the like giving special prominence to local businesses in search queries, it has become essential for businesses to have a local search footprint.
But even though store owners usually make a profile for Google My Business, Bing Places, etc., several of them neglect to make a landing page for each store location. As such, they risk losing out to other local directory sites.
So, what should you keep in mind while building a local landing page? How do you optimize it to get the best results? This blog post will answer all this and more!
More than half of the searches on Google now come from mobile devices. So, it is essential for your web page to have a responsive interface that can fit any mobile device perfectly.
Make sure the headline on the page is engaging, the ad copy is contextual, the features of your product or specializations of your service are clearly listed, and the benefits well-explained. If you have a special offer going or offer a group discount, mention that.
You need to make sure that adequate keyword targeting is done for all the titles on the page, the content, images, as well as the meta descriptions.
When someone checks out a local listing, they are looking for specific information, and that too quick. Which is why you should always list your call-to-action buttons, like a phone number, very clearly and prominently.
More often than not, people would want to check out some testimonials before they try out your business. In such a scenario, it helps if they can quickly navigate to your social media pages and see what you have been up to. So, integrate your Facebook, Twitter and Instagram profiles into the landing page.
If someone wants to navigate to your business quickly, a map that would give them the exact driving directions to your business would come in quite handy. It would also avoid confusion for your potential client if your store isn’t located in a prominent locality.
Search engines often need more information about your site, but you cannot always publicize all that content on the page. A good scheme markup will do this job for you.