Precise Targeting is the Key to Success in Email Marketing

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Precise Targeting is the Key to Success in Email Marketing

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Spamming is as much a big issue for email users in Noida as it is elsewhere. It was particularly annoying till a few years ago when spam filters were not as effective as they are today. Some spammers keep trying to breach the filters and many of them manage to succeed in doing so. This cycle of problems and solutions is a recurring feature in all business segments although most organizations try to adhere to certain best practices for their email marketing. The main focus of such best practices is to ensure that the emails are targeted at the right audience. Engage a top digital marketing company in Noida for your email marketing and see the results for yourself.

Get higher open rates for your emailers

When you hire the services of a top digital marketing company in Noida like Zone One Digital, rest assured that the open rates of your emailers will generate a much higher rate of response. The email marketers at Zone One follow the best practices like selecting the database very carefully rather than sending out the emailers in ‘fire and forget’ mode. They always ensure that the emailer database corresponds to stakeholders in your industry segment. Hence, if you’re in the business of manufacturing industrial air compressors, the marketers at Zone One Digital will send your emailers to industrial users only.

Make sure you don’t end up in the spam filter

It might sound ridiculous that emailers not relevant to the recipients, quite often end up in their mailbox but that’s how many email marketers send out their emailers. Earlier, when spam filters were not there or when they were not as popular as they are now, the poor recipient had to clear such spam manually. Nowadays, it’s almost impossible to get into a recipient’s mailbox without his or her approval. A recipient will approve an emailer only when it is relevant and offers him or her something of value. Therefore, the right message to the right recipient is very important in email marketing.

Email marketing is still the most effective

Among all the digital marketing methods, it is email marketing that is still the most effective when implemented in the right way. As a top digital marketing company in Noida, Zone One Digital has a highly talented and experienced team of email marketers who know how to get the best results out of an emailer. They do not pull off extraordinary stunts to get great results. All they do is, stick to the basics and that is to keep the database precisely targeted to people who may find the message of the emailer useful. In the process the database may shrink but the response percentage would be much higher.

Dev Kumar
Dev Kumar
Dev Kumar is a Content Strategist at Zone One Media with long experience of content development covering several niches.

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