Most businesses treat SEO and social media marketing as exclusive domains with little or no overlap. Majorly, this is because of popular social media networks’ ‘nofollow’ external link policy. Which means they do not generate any SEO value for the business. But even then, there are some strategies you can follow to boost your SEO with your social media marketing efforts. Let’s discuss them here.
If your brand starts to receive multiple positive mentions on social networking sites, Google will begin to view it as an entity – something that deserves attention. What many businesses don’t realize is that how people talk about them online impacts their Google rankings. This is true for even those keywords for which you don’t rank currently; if Google sees you as relevant for a certain query, it will start showing your business in the search results.
Getting a third party to link to your content without any push from your side is one of the most important and critical ways in which you can use social media to boost your website rankings. You can increase your chances of receiving organic social promotions by building a valuable social audience base. Brand fans are unpaid advocates of your business who can help you with doing both – increasing positive mentions of your brand and sharing content links.
However, if you are facing difficulties increasing your loyal fan base, you can consider building strategic partnerships with non-competing businesses or the influencers of your industry. You can do this by answering any questions they may have or by providing useful help for their projects. This relationship-building exercise will help you expand your brand’s reach beyond your own ability.
Still worried about your website’s ranking? You can avail the services of the top SEO company in Noida and get your business on the top of search results. Get started here.